Is your business ready to stand out? If you’re offering a great service or product, you’ll want to expand your reach (to get more clients) and keep them around for longer. A surprising way to achieve success on both points is to have a logo. Research into marketing trends indicates that companies with an established brand identity and a memorable logo simply do better. It’s a fact. Here are the 5 fundamentals that prove it:
1. A logo is visual – it will naturally attract attention
A logo serves a crucial purpose in those fleeting first seconds a stranger encounters your brand – it must catch their attention and draw them closer to want to look at the text. It’s that initial attention-grabber that text simply can’t give you. But, the right logo is crucial. Many designers will consider the importance of a logo that is relevant to your line of work – showcasing small industry details in the design, like the cogs of a gearbox for a mechanic, or a puzzle for an educational business. Few take it a step further by looking at what would attract your business’ ideal client. What kind of colour palette would they be attracted to in the context of your services?
2. A logo gives a strong first impression of your company
When potential clients are looking for a product or service provider, they’ll want the reassurance they’re doing business with a company that’s organised and takes their reputation seriously. A business without a logo tends to come across as a startup, regardless of whether or not it is. Startups are great, but looking well established from the get-go is better. A logo is like a business card for your brand. It instantly tells the public you have an established corporate identity and a well-formed set of goals.
3. Your logo forms the basis of your brand’s identity
Speaking of brand identity; a logo forms the foundation of the persona your business represents in the business world. Are you serious and corporate? Are you fun and outgoing, perhaps a little lighthearted? Or crazy creative? Your logo is your chance to communicate that identity neatly and clearly without saying a word.
4. A logo distinguishes your brand from the marketing “noise”
The business world has become rather competitive, we’re all feeling it! It leaves a common question on everyone’s lips; how do we stand out? How do we get seen? A logo with a well-planned brand identity gives your company personality. Personality wins clients. In order for this to happen, it’s important to choose your logo wisely. Look at what your competitors are doing and try something completely new.
5. A logo encourages brand loyalty
Did you know this? According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. That illustrates the importance of a logo your clients relate to. It may seem like a far leap from attracting new clients with a logo to improving client retention rates with a logo – but it’s true. A logo encourages brand loyalty. You’ve managed to personify your company and make it relatable.
Create a logo and establish your own brand awareness (it’s easy)
Creating a logo may seem like a daunting task – we totally get it! It’s a job that requires careful consideration from different angles. We’re experienced in analysing the consumer statistics and trends to consider every aspect. We’d love to hear more about what you do and give you the logo design that will drive your brand awareness and give your business a voice! We’re always ready to help, request a quote now or get inspired – visit our logo portfolio to see what we can do for you.